Writing Messages That Matter - November 17, 2017


17 nov, 2017 – 8:30 A.M.

1101 14th Street Northwest
Washington, DC 20005 Mapa

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Have you ever wondered if there is a method to the madness of creating messages to achieve your advocacy objectives? Is it best to convey urgency? Emotion? Solutions? How do you explain “the why” with today’s short attention spans. Can a single message stay relevant with today’s always-on audiences and 24-hour news cycle? Whether you’re trying to reach the Hill or your grassroots audience, we’ll hear from experts on what you can do with messaging to make an impact. Brad Todd – Author, “The Great Divide”; Founding Partner, On Message, Inc. Sherry Whitworth – Executive Vice President, VoterVoice Seth Turner – Director of Citizen Engagement, Congressional Management Foundation Rob Jordan – Director, Political and Legislative Grassroots, American Medical Association Tracy Viselli - Senior Advisor of Strategic Communications, Brookings Institution Justin Wallin – CEO/Pollster, J. Wallin Opinion Research Travis Gianchetta – Partner, Beekeeper Group

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