National Press Club Communicators Summit: Creating and Delivering Effective Content in the Era of 'Fake News'


18 oct, 2017 – 8:30 A.M.

529 14th Street Northwest
Washington, DC 20045 Mapa

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National Press Club Communicators Summit to Focus on Creating and Delivering Effective Content in the Era of ‘Fake News’ On Wednesday, October 18, the National Press Club will host its annual Communicators’ Summit at the National Press Club, First Amendment Lounge, 529 14th Street, NW — 13th floor. This year’s theme is “Content is King.” Leading experts will share insights on producing content suited to the unique strengths of different digital, online and social media channels, as well as emerging technologies. We’ll discuss the challenges of developing credible and compelling content at a time when trust in corporations, government, NGO’s and the media is being tested more than any time in a generation. 8:30-9:00 a.m. – Registration/Networking/Continental Breakfast 9:00-9:05 a.m. – Welcome remarks 9:05-10:20 a.m. – Session I: Content Bootcamp This session will offer current insights into the ‘blocking and tackling’ of content strategy, generation, and distribution channels. Learn some of the best practices today. Case studies will be presented, followed by Q&A. AARP — Bill Walsh, Vice President, Integrated Communications AXIOS — Nicholas Johnston, Editor No Kid Hungry — Brian Minter, Associate Creative Director  Moderator — Lindsay Murphy, NPC Board Member and VP, Racepoint Global 10:30-11:45 a.m. – Session II: Trust, Truth, and Telling Stories The session will explore how communications professionals can be trusted sources of information in an age of unfiltered delivery in which factual content is not always evident. In other words, how to deliver your organization’s message effectively and credibly in the age of “fake news!” Twitter – Emily Horne, Head of Global Public Policy Communications •  Pew Research – Katerina Matsa, Senior Researcher at Pew Research Center LEVICK– Richard Levick, President, CEO Levick Strategic  Scripps News Washington Bureau – Mark Greenblatt — Senior National Investigative Correspondent Moderator – Tom McMahon, NPC Board Member, Vice President, Advocacy and Public Affairs, Association for Unmanned Vehicle Systems International 12:00-1:30 p.m. – Luncheon Keynote: Richard Edelman, President and CEO of Edelman Richard Edelman will share his unique perspective on pressing issues of importance to the communications profession – including his take on what it takes to communicate effectively in the current political and broader social environment. NPC President, Jeff Ballou, will host and moderate the conversation with Mr. Edelman. 1:30-1:35 p.m. – Closing remarks and adjourn Follow the conversation on Twitter: #NPClive Note for NPC Members: There is a member discount available for this event, but you must purchase your tickets by clicking here and logging in to receive it. If you mistakenly purchase your ticket at full price, please contact the NPC membership department to receive a partial refund. For More Information on the Summit, Contact:Danny or 703-243-0400Co-Team Leader of the National Press Club’s Communicator Team

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